Safina + Webhooks

Forward call data automatically to your CRM, Slack, or custom systems. Safina webhooks send real-time events after every call. From $29.99/month.


What Are Webhooks?

A webhook is an HTTP request that Safina sends automatically to a URL of your choice whenever a specific event occurs. Instead of repeatedly checking Safina for new data (polling), you receive the data the moment it is created.

In practice: A call comes in. Safina picks up, conducts the conversation, creates a summary. Within seconds, your system receives an HTTP request with all relevant data: caller name, reason for calling, urgency, contact details, action items.

You decide what happens with the data. A new contact in HubSpot? A Slack message to your team? A row in Google Sheets? A ticket in your support system? All possible, without manual effort.

What Data Does Safina Send?

Every webhook payload contains structured call data. The exact content depends on the event, but typical fields include:

  • Caller information: Name, phone number, email (if captured), company
  • Call details: Timestamp, duration, status (answered, missed, rejected)
  • Summary: Reason for calling in 2-3 sentences, structured
  • Urgency: High, medium, low
  • Action items: Concrete next steps from the conversation
  • Industry-specific fields: Property number, legal area, customer ID depending on your template

Sample Payload

{
  "event": "call.ended",
  "timestamp": "2026-01-28T14:32:00Z",
  "call": {
    "id": "call_abc123",
    "status": "completed",
    "duration_seconds": 142,
    "caller": {
      "phone": "+14155551234",
      "name": "James Mitchell",
      "company": "Mitchell & Associates"
    },
    "summary": "Inquiry about network installation for new office. 18 workstations, fiber connection available. Quote requested by end of week.",
    "urgency": "medium",
    "action_items": [
      "Prepare quote for network installation",
      "Call back by Friday"
    ],
    "callback_requested": true,
    "callback_time": "mornings"
  }
}

Supported Events

Safina sends webhooks for the following events:

EventDescription
call.receivedAn incoming call is detected
call.answeredSafina has picked up the call
call.endedThe conversation has ended (includes summary)
call.rejectedThe call was rejected
summary.data_query_resultResult of a data query from the summary

You choose which events each webhook subscribes to. Only need call.ended? Subscribe to that one. Also want to know when a call comes in? Add call.received.

Authentication

Security matters, especially when call data is being transmitted. Safina supports three authentication methods for webhooks:

MethodDescriptionWhen to Use
Bearer TokenToken sent in the Authorization headerStandard for most APIs
API KeyKey in the header or request bodyCompatible with many third-party tools
NoneNo authentication tokenOnly for testing or internal systems

You can also define custom HTTP headers if your system has specific requirements.

Setup in 5 Steps

1. Create a Webhook

Open the Safina app and navigate to Settings > Webhooks > New Webhook.

2. Enter Your URL

Enter the URL where Safina should send the data. This can be your own server, an n8n instance, a Zapier webhook, or a Make scenario.

3. Choose Authentication

Select the appropriate method: Bearer Token, API Key, or no authentication. Enter your credentials.

4. Subscribe to Events

Select the events that should trigger the webhook. For most use cases, call.ended is sufficient; it gives you the complete summary after every conversation.

5. Test

Click “Send Test.” Safina sends a test payload to your URL. Verify that the data arrives and is processed correctly. Only activate the webhook once the test succeeds.

Done. From now on, Safina automatically sends call data to your system whenever a matching event occurs.

Technical Details

  • HTTP methods: POST (default), GET, PUT, PATCH, DELETE
  • Retry logic: 3 automatic retry attempts on failure
  • Timeout: 30 seconds (configurable)
  • Custom headers: Any additional HTTP headers supported
  • Format: JSON

Use Cases

Forward Call Data to Your CRM

Every call is automatically logged as an activity in HubSpot or Pipedrive. Contact details, reason for calling, and next steps land directly in the deal or contact record. No manual data entry.

Notify Your Team on Slack

High-urgency calls trigger a Slack message. Your team sees immediately who called and what they need, without opening the Safina app.

Log Calls in Google Sheets

Every call is automatically added as a new row in a spreadsheet. Date, caller, reason, urgency, all sorted and filterable. Ideal for reporting and analysis.

Build Custom Automations

Through webhook platforms like Zapier, Make, or n8n, you can connect Safina with over 5,000 apps. Automatic follow-up emails, calendar entries, ticket creation, all without code.

Frequently Asked Questions

What events can I subscribe to?

Safina currently supports five events: call.received, call.answered, call.ended, call.rejected, and summary.data_query_result. You can freely combine which events trigger a notification for each webhook.

What authentication methods are supported?

Three methods: Bearer Token (in the Authorization header), API Key (in the header or body), and no authentication. You can also define custom headers if your receiving system requires them.

Can I filter events?

Yes. When creating a webhook, you select exactly which events you want to receive. You can also create multiple webhooks with different event subscriptions (for example, one for your CRM that only gets call.ended and one for Slack that also gets call.received).

What happens if my server is unreachable?

Safina automatically retries delivery up to 3 times. If all attempts fail, the webhook is marked as failed. You can see the status in the app and manually trigger a resend.

Can I test webhooks without making real calls?

Yes. Safina includes a built-in test feature. You can send a test payload to your URL at any time to verify that the connection works and your system processes the data correctly.

What format is the data sent in?

JSON. The payload is structured and documented. Each event has a defined schema, so you can reliably parse the data.

9:41

Safina handled 51 calls this week

46

Trustworthy

4

Suspicious

1

Dangerous

Last 7 days
Filter
EM
Emma Martin 67s 15:30

Wants to discuss the offer for the new campaign and has questions about the timeline.

LS
Laura Smith 54s 14:45

Asking about the order status and when the delivery arrives.

TH
Tim Miller 34s 13:10

Schedule a meeting for the project discussion next week.

Unknown 44s 11:30

Prize promise – probably spam.

SK
Sarah King 10s 09:15

Complaint about the last order, asks for a callback.

MM
Mike Mitchell 95s Dec 13

Wants to discuss a potential collaboration.

AR
Amy Roberts 85s Dec 13

Is your colleague and wants to discuss the project.

JK
Jack Kennedy 42s Dec 12

Asking about available appointments next week.

LB
Lisa Brown 68s Dec 12

Has questions about the invoice and asks for clarification.

Calls
Safina
Contacts
Profile
9:41
Call from Emma Martin
Dec 12
11:30
67s

Wants to discuss the offer for the new campaign and has questions about the timeline.

Key points

  • Call back Emma Martin
  • Clarify timeline & pricing questions
Call back
Edit contact

AI Insights

Caller mood Very good

The caller was cooperative and provided the needed information.

Urgency Low

The caller can wait for a response.

Audio & Transcript

0:16

Hello, this is Safina AI, Peter's digital assistant. How can I help you?

Hi Safina, this is Emma Martin. I wanted to discuss the offer and the timeline.

Thanks, Emma. Are you mainly deciding between the Standard and Pro package for the launch?

Exactly. We need the Pro package and would like to start next month if onboarding is possible in week one.

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