Set up Safina from your website

Safina reads your business website and suggests matching conversation guidelines and AI evaluations. Learn how to start the import, review the suggestions and what helps when an error message appears.

Karsten Kreh Karsten Kreh
Updated

PrerequisiteRequirement
Safina planAny plan
WebsitePublicly available, with text about your business

You don’t have to set up Safina line by line. If you have a business website, Safina reads it for you. Then she suggests how to handle your calls and what to ask. You review the suggestions and apply only what fits.

What Safina reads on your website

Safina opens up to 10 pages of your website. She mainly looks for your services, opening hours and contact details. Pages that your website blocks for automated visitors (robots.txt) are not read.

From this content, Safina makes two kinds of suggestions:

  • Conversation guidelines: instructions for the call. For example, which reasons for calling exist and what Safina asks in each case, what she needs to know about your business and how she ends the call.
  • AI evaluations: details that Safina captures during the call. For example, the caller’s concern or a callback number.

How to start the import

Step 1: Open the import

Open the Safina AI tab in the app. Below the entries Speech Behavior, Conversation Settings and Individual AI Analysis, you find two buttons: Use Template and Import from website. Tap Import from website.

The import is also a step of the initial setup. It works almost the same way there.

Step 2: Enter the address

Enter the address of your website, for example www.example-joinery.com. The app adds the https:// itself. A green check mark shows that the address looks valid. Then tap Continue.

Step 3: Wait for the analysis

Safina now reads your website. This takes about a minute. Keep the app open during that time.

If you try to leave the screen earlier, the app asks first. Keep waiting lets the analysis continue. Cancel analysis stops it, and the result is lost.

Step 4: Review and edit the suggestions

Next, the app shows Safina’s suggestions, split into Conversation Guidelines and AI Evaluations. All suggestions are selected at first.

  • Deselect: tap the check mark of a suggestion you don’t want.
  • Edit: tap the pencil icon. You can change the name and the text. Save keeps your change, Cancel leaves the suggestion as it was.

Step 5: Apply the suggestions

If you don’t have any instructions of your own yet, tap Apply. Done.

If you already have instructions, for example from a template, tap Continue. The app then asks how to proceed:

  • Extend existing instructions: Safina adds the selected suggestions below your current instructions. If you already have an instruction with the same name, Safina keeps yours and leaves out the suggestion.
  • Override existing instructions: Safina deletes all current instructions and replaces them with the selected suggestions. This cannot be undone, so the app asks you to confirm first.

After applying, the app opens your Conversation Settings. There you see the new entries and can adjust them at any time.

Good to know

  • 10 imports per day: you can start up to 10 imports within 24 hours. Imports that fail or that you cancel count too.
  • One analysis per team: only one analysis runs in your team at a time, no matter who started it.
  • 2 minutes at most: if an analysis takes longer than about 2 minutes, Safina stops it.
  • Not every website can be read: this happens, for example, when the website blocks automated visitors, contains hardly any text or loads very slowly.

If the import doesn’t work

If the import doesn’t work, the app shows a message below the input field.

This is what the messages mean:

Message starts withWhat happenedWhat you can do
“Safina couldn’t read any content on your website”Safina found no readable text at the address.Check the address. If it is correct, your website can’t be read automatically. Use a template instead.
“Safina couldn’t read your website in time”The website responded too slowly. Safina stopped after 2 minutes.Start the import again later or use a template.
“You’ve reached the limit of 10 imports in 24 hours”You have already started 10 imports today.Wait. It works again after 24 hours at the latest.
“An analysis is already running in your team”You or someone in your team is reading a website right now.Wait 2 minutes at most, then start your import.
“A temporary technical error occurred at Safina”Something went wrong at Safina. Your website is not the cause.Start the import again later. If it happens twice in a row, the app shows a link to the help pages.
“Safina can’t reach the server”Your device has no internet connection right now.Check your Wi-Fi or mobile data.
“Website import is not available for your account”The import is not enabled for your account.Contact our support.

The alternative: use a template

If your website can’t be read, set up Safina with a template for your industry. The Use Template button is right next to Import from website. The article Industry Templates explains how it works.

Your Safina Team

9:41

Safina handled 51 calls this week

46

Trustworthy

4

Suspicious

1

Dangerous

Last 7 days
Filter
EM
Emma Martin 67s 15:30

Wants to discuss the offer for the new campaign and has questions about the timeline.

LS
Laura Smith 54s 14:45

Asking about the order status and when the delivery arrives.

TH
Tim Miller 34s 13:10

Schedule a meeting for the project discussion next week.

Unknown 44s 11:30

Prize promise – probably spam.

SK
Sarah King 10s 09:15

Complaint about the last order, asks for a callback.

MM
Mike Mitchell 95s Dec 13

Wants to discuss a potential collaboration.

AR
Amy Roberts 85s Dec 13

Is your colleague and wants to discuss the project.

JK
Jack Kennedy 42s Dec 12

Asking about available appointments next week.

LB
Lisa Brown 68s Dec 12

Has questions about the invoice and asks for clarification.

Calls
Safina
Contacts
Profile
9:41
Call from Emma Martin
Dec 12
11:30
67s
+12125551234

Wants to discuss the offer for the new campaign and has questions about the timeline.

Key points

  • Call back Emma Martin
  • Clarify timeline & pricing questions
Call back
Edit contact

AI Insights

Caller mood Very good

The caller was cooperative and provided the needed information.

Urgency Low

The caller can wait for a response.

Audio & Transcript

0:16

Hello, this is Safina AI, Peter's digital assistant. How can I help you?

Hi Safina, this is Emma Martin. I wanted to discuss the offer and the timeline.

Thanks, Emma. Are you mainly deciding between the Standard and Pro package for the launch?

Exactly. We need the Pro package and would like to start next month if onboarding is possible in week one.

Say goodbye to your old-fashioned voicemail.

Try Safina for free and start managing your calls intelligently.

Safina Support Bot

Hi! 👋 I'm the Safina support assistant. Ask me anything about setup, call forwarding, plans or your account. Note: your messages are processed in line with our privacy policy.

Your messages are processed per our privacy policy